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posted by Public Relations
The Independent Practitioners Group (IPG) recently invited thunder::tech’s president, Jason Therrien, to speak to area public relations and marketing professionals on mobile marketing.
Therrien discussed mobile usage, different mobile delivery channels and the future trends of mobile marketing.
Mobile Marketing Presentation
View more presentations from thunder::tech.
If your association or company is interested in having thunder::tech present on a marketing topic such as mobile, social media, email marketing, public relations or other marketing topics, please
contact us.
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thundertech, speaking, mobile, mobile marketing, advertising, content, design, event marketing, interactive flash, mobile advertising, mobile design, mobile marketing, mobile usage, mobile video, mobile Web, mobile web design, naming, packaging, public relations, social media, videoA new year always brings a host of new changes. When it comes to search
engine optimization (SEO), we don’t see these changes take effect
individually; instead, we see them evolve throughout the course of the
year. SEO is an ever-changing industry with the sole purpose of helping
to deliver information to the people that are looking for it.
Essentially, that’s the key focus: How can we get our information into
the appropriate hands in 2011?
Below are tips to achieve this goal:
SEO Tip 1: Social Networks
For those who may still be skeptical, it’s time to face the facts:
Social networks aren’t going to go anywhere. In fact, Facebook was the
most visited website last year according to Hitwise.
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TAGS:
thundertech, search engine optimization, SEO, social media, social networks, video, Google, blogs, blogging, mobile, mobile websites, Facebook, Google, Twitter, LinkedIn, local search results, local search, google places, YouTube, videos, reviews, inbound links, backlinks, content update, content is king, content creation, content, searchNet neutrality, a long-time buzzword among consumer advocates, online
companies and technology experts, is an important concept to understand
because of the important legal and business implications.
Google and Verizon are among those who have recognized its importance by working together for the past year to create a joint policy proposal for an open Internet.
To understand the debate, look at how any communications network is designed.
If the consumer were to request content from the content provider, Weather.com for example, the Internet Service Provider (ISP), Cablevision or NetZero to name two, would deliver the content as a paid service.
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posted by Accounts
More than a year ago, thunder::tech coined the term “heads-down culture” when describing our society and its change in media and data consumption – literally with our head down in our mobile devices.
Recently, Microsoft launched their new operating system, Windows Phone 7, and created this advertisement below to complement the announcement. All of these scenes are a byproduct of our insatiable need to consume and stay current. Most of the scenes happen all the time.
The campaign tagline is: “It’s time for a phone to save us from our phones. New Windows Phone - designed to get you in, out and back to life.” This is where we disagree.
While a new operating system that provides information capture and display is always welcome, it’s not going to change the heads-down mentality to which we’re accustomed.
In the coming months and years:
We’re not going to spend less time on these devices, but more.
We’re just going to consume more data when given the opportunity.
We’re still going to feel like we may miss something if we’re not paying attention.
We’re going to escalate the integration of devices into our mobile lives.
Data in the palms of our hands (constantly) is here to stay. But thanks for trying to help, Microsoft.
posted by Search
The golden rule in search engine optimization (SEO) is “content is king.” Your content will ultimately make or break your site. You can employ every SEO trick in the book but in the end, without the content to push your site forward, your site will not rank well.
This is where a blog comes in handy. When properly executed, a blog is a living community where content and conversation is constantly flowing. Blogs are not intended to sell a product; they are intended to interact with your audience on a personal level. Users tend to trust a blog more for this very reason. The comment section is an additional boost where you can develop a conversational relationship with your readers. This open communication adds further credibility in your aim to be a good blogger and creates additional content for a search engine will crawl.
Unfortunately, blogs are so prevalent that you now have to differentiate yourself from the crowd. You have to stand up and get noticed. If that’s not currently happening then you’re probably asking yourself one big question: How can I get more traffic to my blog?
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