posted by Development
On Thursday, Jan. 19, techies, fan boys and the like gathered at the
Guggenheim Museum in New York for an education event hosted by Apple.
There, Phillip Schiller, Apple’s vice president of worldwide marketing,
unveiled some great new innovations for the education community. A new
version of their e-reader app, updates to their university Web portal
and an e-book creation tool.
Let’s start with that last one… iBooks Author.
It is a new desktop app available only on Mac OSX Lion. It allows
anyone to create an e-book. Anyone. For free. Users can then publish
their book to the iBookstore or iTunes U (more on those in a minute).
But the really great thing here isn’t that anyone can create and publish
a book. The exciting part about this is that Apple is pioneering a relatively new format.
It isn’t just a book. It’s more than words on a page. Apple gives users
access to a wealth of multi-touch widgets. Interactivity. Additionally,
users can add videos, keynote presentations and interactive 3-D
TAGS: thundertech, Apple, education, event, phillip schiller, web, Mac, ibook, ibooks, ibookstore, author, e-reader, app, textbook, itunes U, itunes, marketing, marketer, brands, iPad, students, educators