strategy

Put your strategic thinking caps on!

"Wait guys, I just got an idea. An idea so great that my head would explode if I even began to know what I was thinking about." - Peter Griffin, Family Guy

I bet you didn’t expect to see a Family Guy quote in a post about strategy, did you? This quote got me thinking about how great ideas come to mind and the advancements needed to make those ideas happen. Luckily, my head didn’t explode in the process. Strategic elements can be found all around you, but it takes a certain mindset and approach to turn strategic thoughts into action.

When you hear the words “strategic thinking,” what image comes to mind? If you are anything like me, I hope you envision yourself. Far too many times, people believe strategic thinking only refers to long, drawn-out work projects involving multiple departments and decision makers working to reach an end goal. In my experience, I’ve found just as many elements of strategic thinking in my personal life as I have in my work life.
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Know thy customer - The importance of CRM in marketing

Customer relationship management (CRM) has been a hot term for about a decade within sales organizations, and it has rapidly been making necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support."

CRM brings science and process into the marketing industry. To know thy customer (or potential customer) is to be able to market more efficiently and effectively to them. Using a CRM approach allows an organization to attract, retain and nurture clients and leads.
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Hey there, strategic thinkers! We’ve been looking for you.

Are you looking to join a collaborative, innovative and creative team? We’re hiring an account manager who can drop threes in cornhole.

This position includes managing key accounts, working with production teams to ensure client projects are on schedule, guiding client marketing strategies and cultivating and maintaining client relationships.

Individuals interested in this position should have a bachelor’s degree and experience in both marketing and project management.

For more information on this and other career opportunities, view our Careers Page where you can also submit a resume. We’d love to meet you!
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