strategy

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thunder::tech hosts fourth-annual Marketing Trends Event

posted by Public Relations

On Nov. 13, 2012, thunder::tech invited area marketing professionals to our fourth-annual Marketing Trends Event in Downtown Cleveland. We presented 10 emerging marketing trends for 2013 and shared insights on how brands can implement and benefit from these concepts in the coming year.

thunder::tech representatives highlighted trends that fall into three categories: Strategizing your process, sizing up your data and socializing your brand. Watch this one-minute video for a brief recap of the presentation.
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thunder::tech president presents on mobile marketing strategies

posted by Public Relations

The University of Toledo invited thunder::tech’s president, Jason Therrien, to speak at its fourth-annual Internet Marketing Conference on Tuesday, Oct. 2.

Therrien discussed the rise of mobile usage, different areas of focus for mobile marketing and why a brand’s mobile strategy is so much more than just having an app. View his slide presentation below to learn applicable tips and considerations for your organization.

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When the Internet hijacks your next campaign, what will you do?

posted by Search

There was an interesting article on ReadWriteWeb recently that talked about the hijacking of a Mountain Dew flavor naming campaign.

The Problem

For those who may not have heard of this, please allow me to summarize. In the world of the Internet, there is one website where the faint-of-heart dare not tread. Where those easily offended will run screaming in horror. It’s a group of intelligent people with a rather distorted sense of humor. They are the group who got a man fired from a Cleveland-area Burger King because he posted a picture of himself standing in a bin of lettuce. It’s a group where most of the humor you find online originates and then distills down. This site is called 4Chan and should not be taken lightly. While some of us here are fans of it, we will typically advise that the rest of the company just walk away slowly.
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Put your strategic thinking caps on!

posted by Accounts

"Wait guys, I just got an idea. An idea so great that my head would explode if I even began to know what I was thinking about." - Peter Griffin, Family Guy

I bet you didn’t expect to see a Family Guy quote in a post about strategy, did you? This quote got me thinking about how great ideas come to mind and the advancements needed to make those ideas happen. Luckily, my head didn’t explode in the process. Strategic elements can be found all around you, but it takes a certain mindset and approach to turn strategic thoughts into action.

When you hear the words “strategic thinking,” what image comes to mind? If you are anything like me, I hope you envision yourself. Far too many times, people believe strategic thinking only refers to long, drawn-out work projects involving multiple departments and decision makers working to reach an end goal. In my experience, I’ve found just as many elements of strategic thinking in my personal life as I have in my work life.
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Know thy customer - The importance of CRM in marketing

posted by Accounts

Customer relationship management (CRM) has been a hot term for about a decade within sales organizations, and it has rapidly been making necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support."

CRM brings science and process into the marketing industry. To know thy customer (or potential customer) is to be able to market more efficiently and effectively to them. Using a CRM approach allows an organization to attract, retain and nurture clients and leads.
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