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SEO and Social Media: BFFs

posted by Search

In the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.

First they began to weed out content that was aggregated or unoriginal. After that, Google began going after sites that used link-building schemes to generate traffic. Once that was done, they began to look more at how a site was actually designed. Was it beneficial to the overall user experience? Were there too many ads? Was it truly a site worth going to? Then Google rolled out their “freshness index,” which showed that they began to understand which queries needed timely information to be relevant and which ones just needed to be good, solid results.
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POSTED IN: Web


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