company
posted by Public Relations
If you’re on our social media e-news list, you received an email last Thursday telling you that Facebook is up to it again…they’re changing everything. But this time it’s actually good for marketers.
If you didn’t get the email, here’s what you need to know about the update::
First, the nicest thing Facebook gave users in the redesign was a uniformed look across all platforms. It may not seem like a big deal, but when I stare at my phone for more than 30 seconds trying to remember where that stinking “Most Recent” option is, it’s infuriating. I close Facebook. I have an issue with patience. But anywho…when people aren’t using Facebook because it’s frustrating, it’s a problem for marketers who want to reach their audiences. So that problem is fixed.
Read More...
TAGS:
thundertech, social media, marketing, Facebook, news feed, newsfeed, marketers, brand, company, page, redesign, photo, update, new, change, featureAlmost every major social media platform has announced a new change or made an update during the past few weeks. We've highlighted the ones that we think you and your brand should be aware of below.
Facebook Enforces 20 Percent Text Rule for Cover and Promotional Photos
Facebook rules and regulations never seemed to be implemented, so are they really that important to follow? Now, more than ever, they are important. As of Jan. 15, 2013, Facebook started cracking down on at least one of its policies, the 20 percent text rule.
This policy states that the amount of text allowed on cover photos, ads and promoted images cannot contain more than 20 percent text. Text, you say? What does that include? Facebook says that text within images, including logos, are targeted in this policy. Take a look at what 20 percent of a Facebook cover photo looks like below. That’s not a lot of space, right?
Image courtesy of ShortStack.
Read More...
TAGS:
thundertech, social media, marketing, update, new, change, feature, Vine, Twitter, foursquare, business, brand, company, instagram, feed, user, admin, Facebook, rule, 20 percent, text, cover photoMobile marketing is an evolving trend that essential for businesses to recognize and respond to in today’s digital world. With nearly half of all adults in America owning a smartphone and 70% using these devices while shopping in-store, a mobile focus is what marketers should be targeting. In our first-ever Mobile Report, we focused specifically on mobile-optimized and responsive designed websites as ways to embrace this marketing trend.
Our Research team looked at how the top companies in the nation and the Cleveland area have positioned themselves for this mobile trend, or how they have failed to do so. Our results were surprising, to say the least.
Read More...
TAGS:
thundertech, marketing, mobile, responsive, optimize, web, website, design, responsive web design, rwd, business, company, evaluateFacebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look
unveils a lot of implications this will have on your Facebook marketing
strategy. Below are some items you need to consider for your company
page before Facebook automatically pushes the new Timeline live for
everyone on March 30, 2012. It’s A LOT of information, so bear with us,
scroll the subheads. (We now know why Facebook’s presentation was five
hours long.)
NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook
has already posted guidelines for designing a cover photo for your
brand page. The cover photo is a large image that will span across the
top of your brand page. As a marketer, your first thought is probably,
“What a great space to promote specials, discounts, new products and
offers!” Not so fast my friend…Facebook will not allow this. The below
is an excerpt straight from Facebook:
Click here for more details on choosing a Facebook cover photo.
Read More...
TAGS:
thundertech, social media, brands, Facebook, timeline, brand, marketing, marketer, page, company, cover photo, fmc, tabs, mobile, message, ads, checklist, pr, public relationsChances are, you’ve at least heard the name Pinterest in the last couple
of weeks, but you may not know what it is or why so many people have
been talking about it recently. This post is an elementary guide to what
the craze is about and whether or not you should consider creating an
account for your brand.
What is Pinterest?
This is the definition of the social networking platform according to the Pinterest website:
Pinterest
lets you organize and share all the beautiful things you find on the
web. People use pinboards to plan their weddings, decorate their homes,
and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing
pinboards is a fun way to discover new things and get inspiration from
people who share your interests. To get started, request an invite.
Okay, but what is a pinboard and why should I care? Great questions.
Read More...
TAGS:
thundertech, social media, pinterest, what is pinterest, description, brand, company, business, marketing, public relations, pr, pinboard
Older Entries