tips

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Media Spending Never Sleeps

posted by Accounts

Late night just got a little more crowded in 2013. Jimmy Kimmel and his blossoming talk show, Jimmy Kimmel Live! bumped the ever-present Nightline to claim the coveted 11:30 p.m. time slot. So what’s the big deal? The show is only moving up one half-hour. But look at who he is now head-to-head with every night competing for engaged eyes – Jay Leno, David Letterman, Conan O’Brien and the dynamic duo over at Comedy Central, Jon Stewart and Stephen Colbert.

I happen to like Jimmy Kimmel and so do a lot of people in the 18-49 age demographic. But can the time slot attract and hold onto more viewers? What does this mean for ad spend spread across the major networks and basic cable? From a media buying perspective, inventory is available now to reach this new demographic where it didn’t exist before.

The entire late night spectacle intrigues me and so I did some research to see what it was like during a simpler time when there was one King of Late Night.


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QR codes explained

posted by Accounts

Do you know what a QR code is?

Recently, I have asked this very question to a number of people. Some know exactly what I’m talking about, while others look at me a little bit perplexed. Once I show them a picture of one, they usually have an idea. Quick response codes or QR codes are those black and white squares that have been sprouting up everywhere. From magazine advertisements and business cards to the bananas in the produce section at your local grocery store, these squares are all over the place.


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Put your strategic thinking caps on!

posted by Accounts

"Wait guys, I just got an idea. An idea so great that my head would explode if I even began to know what I was thinking about." - Peter Griffin, Family Guy

I bet you didn’t expect to see a Family Guy quote in a post about strategy, did you? This quote got me thinking about how great ideas come to mind and the advancements needed to make those ideas happen. Luckily, my head didn’t explode in the process. Strategic elements can be found all around you, but it takes a certain mindset and approach to turn strategic thoughts into action.

When you hear the words “strategic thinking,” what image comes to mind? If you are anything like me, I hope you envision yourself. Far too many times, people believe strategic thinking only refers to long, drawn-out work projects involving multiple departments and decision makers working to reach an end goal. In my experience, I’ve found just as many elements of strategic thinking in my personal life as I have in my work life.
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How I Spent My Spring with Cirque du Soleil

posted by Public Relations

Recently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked with generating media awareness in the Cleveland market.


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Five tips for email template design

posted by Development

We are happy to see more and more clients jumping aboard the email marketing bandwagon these days. Contrary to what some may perceive as a lesser or weakened channel of communication due to new materializing technologies, it is still the cornerstone to a lot of communication, education, touch points and automated interactions with customers and clients. Be it lead nurturing, event reminders or product announcements, email marketing programs, and the platforms that enable them, provide critical marketing value.

With that understood, we thought it important to relay tips on what we think is an often overlooked or underappreciated aspect of email marketing: the email template design.

Here are five tips to make sure your emails are effective when they land in your subscribers’ inboxes:
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