customer

Embrace your Flawsomeness

Did you ever stop and wonder why so many people fell in love and became obsessed with Oprah? Or how Domino’s quickly became such a great pizza brand again? Could there be a link between these two polar-opposite brands? Do they have a certain je ne sais quoi that keeps their fans and customers coming back for more?

According to Trend Watching, the answer is yes – the answer is Flawsome! Both Oprah and Dominos have embraced their flaws, made a commitment to their fans and customers to be better, and have had amazing success. They put their shortcomings out on display and by doing so, have gained trust and respect and have a loyal customer base.
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Know thy customer - The importance of CRM in marketing

Customer relationship management (CRM) has been a hot term for about a decade within sales organizations, and it has rapidly been making necessary inroads into the world of marketing. CRM is defined by Wikipedia as: "A widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support."

CRM brings science and process into the marketing industry. To know thy customer (or potential customer) is to be able to market more efficiently and effectively to them. Using a CRM approach allows an organization to attract, retain and nurture clients and leads.
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