posted by Design
We've focused a lot lately on content strategy and the importance of not
only developing great content, but applying it over a variety of media
in the most efficient and results-driven manner. For example, if you
take the time and spend the resources to create great brand messaging
(an elevator pitch, brand positioning statement, brand personality
attributes), you should utilize that content and voice through all of
your marketing materials, including collateral and you're website.
If you develop a new marketing campaign, it should not only be utilized
throughout your advertising materials, but also distributed through your
social media feeds and internal advertisements on your own website.
TAGS: thundertech, design, attention to detail, proofreading, grammar, mistakes, spelling, punctuation, branding, brand, messaging, positioning, personality, marketing