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Digital signage everywhere: B2B (Part 2 of 2)

This is part two of two in our digital signage chatter series. We previously talked about digital signage uses for business-to-consumer (B2C) companies. Now, we'll focus on business-to-business (B2B) uses.

Events::
While B2B companies aren't trying to catch the attention of consumers, they still need to impress their potential customers and clients. One of the most obvious uses of B2B digital signage uses is at trade shows. I recently attended NAB Show (a video production/broadcasting conference), where almost everyone had some sort of digital display. At a show were everyone is involved in video/broadcast technology, you really need to do something big or unique to stand out. If you are in most other industries however, you can probably make your booth stand out using digital signage without breaking the bank.
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Digital signage everywhere: B2C (Part 1 of 2)

In the airport, at an event or even at the gas station, you're probably seeing digital signage in more places than ever before due to better, more cost-effective technology. Once reserved mostly for entertainment venues, digital signage now has very real, practical, business uses.

The phrase Digital Out of Home, or DOOH, is being used on the business-to-consumer (B2C) side to describe digital advertising interactions away from the home. This can range from mobile phones and tablets to digital billboards and kiosks. A basic use for digital signage is simply advertising. Consumers view messages from marketers just as they would with any other advertising but unlike print, digital signage can be much timelier and be changed and scheduled based on time of day, the weather or other condition.
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