out of home
posted by Video
In the airport, at an event or even at the gas station, you're probably
seeing digital signage in more places than ever before due to better,
more cost-effective technology. Once reserved mostly for entertainment
venues, digital signage now has very real, practical, business uses.
The phrase Digital Out of Home, or DOOH, is being used on the
business-to-consumer (B2C) side to describe digital advertising
interactions away from the home. This can range from mobile phones and
tablets to digital billboards and kiosks. A basic use for digital
signage is simply advertising. Consumers view messages from marketers
just as they would with any other advertising but unlike print, digital
signage can be much timelier and be changed and scheduled based on time
of day, the weather or other condition.
TAGS: thundertech, multimedia, video, digital, signage, sign, interactive, ad, advertising, b2c, dooh, out of home