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Can You Use Google to Predict Presidential Elections?

posted by Search

Today, the Optimization team at thunder::tech is going to take a little break from dropping its normal SEO knowledge bombs and relay to you an interesting story on what we can learn from Google. Prompted by the news that there was a spike on Election Day in Americans who were searching the phrase “who is running for president,” we began to investigate why.

Below, you will find a series of charts we have embedded straight from Google Trends (if you're on a desktop computer, make sure you scroll over each data point for details). For those who may not be in the know, Google Trends is a way to look at Internet searches and (as the name suggests) see trends and comparisons. This data has been “normalized.” This means that they have been adjusted to a more “apples-to-apples” comparison. They do this by comparing the real absolute search volume and figures relative to all other searches at that time. We use this tool in SEO to identify trends, as opposed to search volume. It’s our way of comparing two ideas or concepts that may not be related and get actual comparable data from them.

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Google Knowledge Graph: What you need to know

posted by Search

Last week, Google unveiled their plans for a new way to use their search engine with the use of the phrase “things, not strings.” Knowledge Graph provides factual and highly relevant information on the search engine results page (SERP) with each and every search. This is something that is presently being rolled out so if you’re not seeing it yet, you can rest assured that you will shortly.

So What is Knowledge Graph?

In the easiest sense, Knowledge Graph is Google’s way to ensure that you don’t always need to click. If you just want answers, then this is the way they intend to give them to you. Sometimes the easiest way to explain something is to simply show it. Let us say you are inclined to see what’s up with a band you like. For this instance, let’s take a look at a band called Lacuna Coil:


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Google algorithm updates are looming ahead

posted by Search

A little more than a year ago, we saw great changes come from Google in the form of a series of updates they referred to as Panda. With these, they worked to weed out content that wasn’t original, wasn’t fresh and didn’t have a purpose. They sought to make the search landscape more relevant and meaningful.

Optimization Penalization

In this new year, Google is still making Panda updates, but they have something even larger in store for the search world. They aim to make searches more valuable and are doing this through one big update. In this algorithm update, they are looking at sites that have overly excessive search engine optimization (SEO) and penalizing them. This could include keyword stuffing in the URL, meta titles and descriptions and keyword-riddled content.
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