posted by Accounts
We all do it – we spend time, money and every available resource on
developing engaging marketing or branding plans for our customers. We
focus so much attention on external resources to define our brand that
we often forget to utilize one of our most valuable resources that
exists within our own four walls.
You know what I’m talking about – the people within your company. The
internal ambassadors who are interacting with the brand on a day-to-day
basis. The employees who make up your brand.