responsive design

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Is Responsive Design Bad for SEO?: Part 2

posted by Development

During the past couple days, an article has been circling around the thunder::tech office. This article, When Responsive Web Design is Bad for SEO by Bryson Meunier, has also caused a lot of discussion in the Web community. Here is the second installment of our response to the author’s final three points as to why people should favor optimization practices over responsive design. Read the first installment here.

3.) "When Responsive Layout Increases Load Time Significantly," stop everything and re-examine the entire site.

You'll find that the wrong stakeholders are making the wrong decisions for the wrong reasons. The amount of code to add responsive capabilities to a site is nominal at worst, but more often miniscule. A well-made responsive site can be a tiny fraction of the size of a somewhat-well-made mobile-only or desktop-only site with the same features.
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Is Responsive Design Bad for SEO?: Part 1

posted by Development

During the past couple days, an article has been circling around the thunder::tech office. This article, When Responsive Web Design is Bad for SEO by Bryson Meunier, has also caused a lot of discussion in the Web community. We at thunder::tech have been strong proponents for responsive Web design and found issue with some of Meunier’s points. Our User Experience team decided to respond to each of the five factors the author says to choose optimization practices over responsive design. This first installment includes the first two points:

1.) "When Desktop Website Does Not Contain Categories Mobile Searchers Are Looking For," the content is at fault.

The following quote from Adam Audette and George Michie is the underlying assumption here: "Mobile websites: Responsive design helps, but smartphone users have fundamentally different needs and only a site designed to meet those unique needs will produce the best outcome for the user and for the business," This assumption isn't always going to be wrong, but it's still jumping to a conclusion that's likely to disrupt the user experience rather than support it. The needs of desktop users can be time-and-location-specific and the needs of mobile users can be neither; they're just less likely to be so.

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From SEO and social media to advertising and mobile apps, we did it all in 2012

posted by Public Relations

What can you do in two minutes? We share highlights from our successful past year in our 2012 Portfolio Reel in 120 seconds.

Whether we were creating social media strategies and filming commercials or launching media relations campaigns and developing mobile websites, we kept busy in 2012.

See what your favorite integrated marketing agency accomplished last year:

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Our 2012 recap series ends with a word from our Creative department

posted by Design

Our end-of-year chatter series wraps up with a joint post from our Creative Director Craig Israel and our Manager of Multimedia Services Matt Stevens. Find out what projects and innovative techniques the Creative team took on in 2012 and how the team applied thunder::tech's four guiding principles to their work. 

The Creative team had a great year in 2012, culminating in the welcoming of new team members, exploration of new technologies and celebrating some great wins with our clients. And, as always, our efforts were guided by the principles that have helped get us to where we are today: customer service, innovation, education and great work. 

Customer Service
At thunder::tech, customer service means more than just being responsive to our clients and delivering on our promises (although we certainly do that); it means seeking out new ways to collaborate internally to create the best and most efficient solutions. To that end, the Creative team continued to find new ways to integrate with other departments on projects of all types.

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Build Responsively: A workshop

posted by Development

We've been hearing a lot about responsive design and as a result we've been thinking and talking a lot about responsive design. We've even been writing about it. When we noticed that the Build Responsively workshop was coming to Cleveland, we decided that part of our team needed to head over there to check it out.
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