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Is Responsive Design Bad for SEO?: Part 2

posted by Development

During the past couple days, an article has been circling around the thunder::tech office. This article, When Responsive Web Design is Bad for SEO by Bryson Meunier, has also caused a lot of discussion in the Web community. Here is the second installment of our response to the author’s final three points as to why people should favor optimization practices over responsive design. Read the first installment here.

3.) "When Responsive Layout Increases Load Time Significantly," stop everything and re-examine the entire site.

You'll find that the wrong stakeholders are making the wrong decisions for the wrong reasons. The amount of code to add responsive capabilities to a site is nominal at worst, but more often miniscule. A well-made responsive site can be a tiny fraction of the size of a somewhat-well-made mobile-only or desktop-only site with the same features.
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Is Responsive Design Bad for SEO?: Part 1

posted by Development

During the past couple days, an article has been circling around the thunder::tech office. This article, When Responsive Web Design is Bad for SEO by Bryson Meunier, has also caused a lot of discussion in the Web community. We at thunder::tech have been strong proponents for responsive Web design and found issue with some of Meunier’s points. Our User Experience team decided to respond to each of the five factors the author says to choose optimization practices over responsive design. This first installment includes the first two points:

1.) "When Desktop Website Does Not Contain Categories Mobile Searchers Are Looking For," the content is at fault.

The following quote from Adam Audette and George Michie is the underlying assumption here: "Mobile websites: Responsive design helps, but smartphone users have fundamentally different needs and only a site designed to meet those unique needs will produce the best outcome for the user and for the business," This assumption isn't always going to be wrong, but it's still jumping to a conclusion that's likely to disrupt the user experience rather than support it. The needs of desktop users can be time-and-location-specific and the needs of mobile users can be neither; they're just less likely to be so.

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thunder::tech releases industry-focused 2012 Mobile Report

posted by Public Relations

Mobile marketing is an evolving trend that essential for businesses to recognize and respond to in today’s digital world. With nearly half of all adults in America owning a smartphone and 70% using these devices while shopping in-store, a mobile focus is what marketers should be targeting. In our first-ever Mobile Report, we focused specifically on mobile-optimized and responsive designed websites as ways to embrace this marketing trend.

Our Research team looked at how the top companies in the nation and the Cleveland area have positioned themselves for this mobile trend, or how they have failed to do so. Our results were surprising, to say the least.



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From SEO and social media to advertising and mobile apps, we did it all in 2012

posted by Public Relations

What can you do in two minutes? We share highlights from our successful past year in our 2012 Portfolio Reel in 120 seconds.

Whether we were creating social media strategies and filming commercials or launching media relations campaigns and developing mobile websites, we kept busy in 2012.

See what your favorite integrated marketing agency accomplished last year:

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Our Data team manager recaps the year, looks into the future

posted by Development

Our end-of-year recap series continues with a message from Bruce Williams, data team manager. Read on to learn about the innovations and challenges his team has tackled throughout the year and what you can expect from them in 2013.

“You can do THAT?”

That was probably the most-often heard phrase of this past year. On both sides of the table. We have always learned from our clients and partners and very much vice versa, but it seems this past year was a cram session for all of us that lasted 300+ days.

Responsive design. Marketing automation. Closed-loop analytics. Data visualization. Enterprise apps.

Then you have the fun alphabet curriculum of SEO, PPC, UX, CRM, SSL, CMS and API.

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