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Hey! Let’s chat about responsive design!

posted by Development

As new devices become available and old devices get updated, screen sizes are going to change. It used to be the case (a couple of years ago) that there were just a few sizes (1024x768px, 1280x1024px, 1366x768px). Nowadays, there are hundreds of combinations! Obviously we can't make a different website to fit on every screen size, so what to do?

Responsive design offers a great solution. It allows us to create one website that adjusts to fit perfectly on any size screen – the font size is always readable, everything lays out in a well-organized and easily navigable manner, images always fit perfectly. It doesn't matter if you are using an Android smartphone, an Amazon Kindle Fire or a MacBook Air.
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Five tips for email template design

posted by Development

We are happy to see more and more clients jumping aboard the email marketing bandwagon these days. Contrary to what some may perceive as a lesser or weakened channel of communication due to new materializing technologies, it is still the cornerstone to a lot of communication, education, touch points and automated interactions with customers and clients. Be it lead nurturing, event reminders or product announcements, email marketing programs, and the platforms that enable them, provide critical marketing value.

With that understood, we thought it important to relay tips on what we think is an often overlooked or underappreciated aspect of email marketing: the email template design.

Here are five tips to make sure your emails are effective when they land in your subscribers’ inboxes:
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Apple attempts to change education, one “i” at a time

posted by Development

On Thursday, Jan. 19, techies, fan boys and the like gathered at the Guggenheim Museum in New York for an education event hosted by Apple. There, Phillip Schiller, Apple’s vice president of worldwide marketing, unveiled some great new innovations for the education community. A new version of their e-reader app, updates to their university Web portal and an e-book creation tool.

Let’s start with that last one… iBooks Author. It is a new desktop app available only on Mac OSX Lion. It allows anyone to create an e-book. Anyone. For free. Users can then publish their book to the iBookstore or iTunes U (more on those in a minute). But the really great thing here isn’t that anyone can create and publish a book. The exciting part about this is that Apple is pioneering a relatively new format. It isn’t just a book. It’s more than words on a page. Apple gives users access to a wealth of multi-touch widgets. Interactivity. Additionally, users can add videos, keynote presentations and interactive 3-D objects.
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Data Team Manager Bruce Williams reflects on a busy 2011 for his team and in the industry

posted by Development

Our 2011 recap chatter series continues as Bruce Williams, Data team manager, reviews an eventful year as his team added members and expanded services.

We didn’t sit still in 2011, nor did we sell off our belongings and wait for the apocalypse. Some believe that 2012 will be marking the end of days; we in the development world would simply settle for the end of some inferior browsers as well as the wide adoption of new technologies and services by our clients.

Going through our 2011 yearbook, we found it to be one of the busiest in planning and architecting new, custom solutions with our clients. This past year, we reiterated that we can execute just about any digital project imaginable, and we also found that a good deal of our time was dedicated to mapping and developing new processes and applications for our clients. Not only did these requests come from new clients and potentials, but also from our very valued existing client base.
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The Digital Marketing Stack

posted by Development

An email just came in from the website! A potential customer emailed you directly after perusing your corporate site and is requesting more information.

You follow up with that customer, of course, with pricing information and await a response.

It never comes. In a month, you forget that potential because your inbox was so cluttered that the emails eventually just caved in on themselves. You never follow up, you never get a chance to discover how they found your site in the first place.

You never post to the website the specific question the customer asked so others might find the answer more quickly because you don’t want to pay a freelance developer hundreds of dollars for some edits. You never mention the topic and answer on Facebook or Twitter because you don’t even know who is listening.

If this sounds ridiculous yet familiar, don’t feel bad. In our experience, there is always something more you as a marketer can be doing to generate more visibility, better service and higher sales.

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