posted by Development
This is not a political post. It is a project management and sponsorship lesson. Being a developer and project manager for many big projects for 11 years at thunder::tech has taught me quite a few lessons. And seeing the current firestorm that is Healthcare.gov really makes me feel for the folks that are trying to use the website, as it just adds frustration to an already very sensitive process.
It also makes me feel a sense of understanding, compassion and pity for those that were involved in building the web application, as I know the issues that arise with ambitious builds. I am running with the assumption that these were bright, seasoned professionals executing this project. And I think most should assume that unless actual rosters are revealed from CGI. I am of the belief they would be diligent about the talent. With that said, I want to set that expectation of sufficient talent to emphasize the point that even seasoned and professional team rosters can deliver shoddy results without proper management and communication.Read More...
posted by Video
TAGS: thundertech, web, website, Development, project management, business, healthcare.gov, aca, obamacare, lessons, fix
When it comes to connecting with people on the Internet—to educate, motivate or just entertain—nothing beats video. Certain studies have suggested that communicating marketing messages via online video is more than five times more effective than static text and photos alone. For this reason, it’s no surprise that the Internet has experienced an explosion of video in the past couple of years.Read More...
At thunder::tech, we have been an active participant in this video revolution, and we’ve noticed something interesting. As video equipment and editing software become less expensive and more ubiquitous, the general quality of video has risen. More importantly, the expectations of the viewers have risen, too—especially for companies that are perceived as having the resources to achieve high production values, professional editing, real actors and so on.
posted by Accounts
TAGS: thundertech, design, video, production value, online video, produce, production value, web, online, create, Vine, instagram, business, marketing, batdad, viral, viral video, professional, quality
A year ago, we here at thunder::tech began to wonder something: If we looked at the websites of the country’s top companies on our smartphones, how would they look?
After looking at companies on a national level and learning that a surprising number of business leaders were behind on the mobile trend. Then we turned our curiosity to Chicago websites and put Crain’s Chicago Business’ top 100 companies to the test.
See how they fared in thunder::tech’s Mobile White Paper 2013 – Chicago Edition
posted by Public Relations
TAGS: thundertech, marketing, Chicago, chicagoland, Illinois, Chicago Illinois, Chicago il, mobile, web, website, Web design, mobile marketing, smartphone, technology, responsive design, optimization, mobile optimization, business, companies
McDonald's recently launched a website to promote its new line of Quarter Pounder Burgers, which utilizes the scroll bar to show off each new burger’s toppings and “personalities.”
One of our communications coordinators recently came across the site by clicking an ad on Spotify that coordinated with this new campaign. She thought it was really cool and had never seen a website like it before and decided to share it with thunder::tech’s Optimization, Data and Creative teams.
Much to her surprise, team members from each department responded with very different opinions. You can read the entire email conversation below. So check out the site for yourself, read what our team thinks and let us know if you like the site or not and why!
posted by Design
TAGS: thundertech, thunder tech, McDonalds, website, web, scroll, user experience, Development, optimization, marketing, quarter pounder, new, new quarter pounder website, interactive, brand, advertising, opinion
Flowers are growing, birds are singing and search engines are ranking content. Download our June wallpaper and get your monthly dose of variety + marketing savvy—keep track of the date and keep up with the times!
TAGS: thundertech, design, wallpaper, june, 2013, summer, free, download, background, mobile, calendar, marketing, marketing tip, SEO, optimization, web