This morning, thunder::tech hosted a small group of friends for our first breakfast forum to discuss current topics and trends in social media. Led by thunder::tech team members from the public relations team, account management team and development team, the discussion covered lessons we’ve learned in social media and what we can all expect in 2010.
Here are some of the ideas we covered this morning::
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Social media marketing will operate around the clock
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Geosocial networking will become increasingly popular
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The relationship between social media and SEO will continue to play an important role in both SEO strategy and online public relations
Read More...“What is a search engine?”
This simple question is the most important question a person can ask when beginning the Search Engine Optimization (SEO) process and one that every client should ask their search engine specialist to ensure that their tactics are on target.
The image above provides a visual representation of a search engine. What we see is a user (the fisherman) looking at the Internet (the ocean) using a search engine (a fishing pole) to find a Web site it can use (a fish).Search engines sift through the endless sea of Web sites and information to provide the results you are seeking.
In this we find the connection between both search engines and SEO: both are working to provide the user with results (or a nice evening meal).
Knowing what a search engine is and how SEO works, I encourage you to go to your Web site, look around and ask yourself the following:
1. What are you doing to swim better than your competition?
2. What are you doing to be caught by that search engine?
3. If a user finds your site, are you really going to satiate their appetite or will they have to go fishing again?
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