Visual effects are no longer exclusive to big-budget Hollywood productions. New technologies and processes enable many effects to be produced more efficiently. While most businesses don't have the need for high-speed car chases with explosions, there are subtle ways to incorporate visual effects into your promotional video or website.
Chroma key background replacement
Improved Internet connectivity speeds have offered more businesses opportunities to use video to deliver their messages. A creative way to do this is to place your spokesperson right on your website using a green screen (just like in the local weather report) rather than in a boxed-in video.
In the example below, we shot video of a company representative and placed him in a Flash banner on their website. Using software, we created a transparency, or alpha channel, around the person so he can be placed on any kind of background. While this process is fairly straightforward, it requires some fine-tuning to clean up the edges of the image and make sure the background is not showing through.
Watch this example in motion.