Author: Public Relations

---

April 2013 social media marketing roundup

posted by Public Relations

It’s time for another monthly roundup of social media news. From Foursquare updates to an introduction to Facebook Home, keep reading for a quick overview of the latest social media changes and what they mean to marketers.

Foursquare updates will offer data to advertisers

Foursquare has done marketers and business owners a solid.

Now when users launch the Foursquare app on their phones, the first thing they’ll see will be the option to explore the opportunities around their current location. This will include showing current business specials nearby. The Explore update features a quick way for users to see what’s interesting around them and a much easier-to-navigate search and filter option.

Read More...

thunder::tech reports on the buying power of Mobile Moms

posted by Public Relations

It can be overwhelming to keep up with mobile trends when they are always changing, so we’ve done the work for you. Our Mobile Report Series is exactly what you need to stay on top of all the information. Start here with our first Mobile Report.

The latest addition to our Mobile Report Series, Mother’s Little Helper in the Digital Age, takes the topic of Mobile Moms and dissects what marketers must know about them to harness their $2.4 trillion collective buying power.

The 5 Things You Need to Know About Mobile Moms::

1. 3 out of 4 Mobile Moms say that marketers don’t understand them.

Read More...

March social media news you may have missed

posted by Public Relations

Social media changes every day and it’s hard to keep up with the latest news and trends.
We know it’s hard.
We sympathize.
We’re here to help. We organized all the social media news you need to know from the month below. Now go catch up!

Who’s Pinning What?:: Pinterest Introduces Web Analytics

All you Pinterest addicts, businesses and marketers, rejoice! Pinterest has (finally!) introduced Web analytics. Pinterest analytics have been launched in accordance with the new look of the website. The Web analytics feature allows brands (well, actually anyone) with a verified website to see the stats.

Overview of Analytics Features:

• Track pinning activity::

See how many people are pinning, repinning, viewing and clicking on your content. Select a custom timeframe to track changes over a period of time.

• Find out what pinners find interesting::

Discover which pins get the most repin action, who is pinning them and what other content these same pinners are pinning.

Read More...

SXSW Quick Takes :: Melanie

posted by Public Relations

Members of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big-brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member who got the chance to go to Austin to give us a quick take and grab some pics.

Catch up if you missed our introductory post and Andrea's or Justin's Quick Takes. Now here's Quick Take #3 from our from our communications team manager, Melanie Eyerman. Yes, she did write the introduction denouncing the cat that shall remained unnamed, but below are more takeaways from the experience.

Melanie’s SXSW Quick Takes:

• Common theme at SXSW – brands MUST create a valuable experience for the consumer. What do THEY want or need? Not enough brands ask that question and execute well.
• Oreo, that real-time marketing powerhouse? This is what they brought to the main convention center:

Read More...

I DID NOT go to SXSW to see Grumpy Cat

posted by Public Relations

Unlike many of my counterparts, it seems, I did not go to Austin to get my picture taken with Grumpy Cat. In fact, it makes me a little sad that the rest of the world heard about how much of a fuss was made about Grumpy Cat at South by Southwest (SXSW) this year. According to one of the sessions I attended, Grumpy Cat and Elon Musk were the two most talked about topics on social media as it related to the interactive conference. It angers and terrifies me that we are all mystified by this stupid cat. There were more than 600 people lined up outside the Mashable house at one time to get a picture with this thing. Seriously, people?

I have nothing against the cat, but I have everything against the fact that a conference that is supposed to highlight our brilliance and trends in the digital space was taken over by a meme. That says a lot.



On the other hand, I went to Austin to have my mind blown and to learn about things that I didn’t even realize were happening yet. I went to Austin to hone my skills and get better at my craft. I went to Austin to listen to industry experts argue over the value of social media and give me a new perspective on digital marketing. I went to Austin to bring back valuable insights and stories that my clients can use to better their marketing efforts. I came back from Austin with all of that, and more.
Read More...

---

Older Entries