Author: Public Relations
posted by Public Relations
If we learned anything about social media in 2011, it’s that it is
almost impossible to predict, but we figured we would try to anyway,
just for fun. Check out what we think will happen with social media
marketing in 2012:
Your friends will have more influence than ever
(Yes,
we started off with an easy one.) We’ve already seen Facebook place a
large amount of weight on the “share” button as it now appears on every
wall post, and new analytics keep track of how many people share your
brand with their friends.
In addition to that, the recent introduction of Google’s social search
shows your friends’ likes, dislikes and overall commentary on almost
anything you search. We saw this rise toward the end of last year and
then receive a power boost at the start of 2012. This will only continue
as marketers have determined that you are more likely to make a
purchase based on a friend’s recommendation.
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TAGS:
thundertech, pr, public relations, social media, 2012, trends, predictions, social search, customer service, ROI, social TV, getglue, influence, onlineAs we bring our annual end-of-year chatter series to a close, we hope
you’ve enjoyed learning about the productive 2011 we had within all our
departments. Our managers also served up their takes on what we can
expect in the coming year.
If you missed any of our posts, catch up with us below.
Account Services team
Our fearless leader Jason Therrien kicked off our 2011 series with an overview of the Account Services team’s successful year.
President Jason Therrien recaps 2011 success for Account Services team
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TAGS:
thundertech, 2011, 2012, recap, series, department, marketing, creative, design, multimedia, account services, multimedia, Data, public relations, communicationsMisty Fry, public relations and communications manager, “pins” the team faves of 2011.
Although the thunder::tech team spends much more time thinking forward
than looking backward, the best part about writing a post to recap the
year is seeing just how far the Public Relations and Communications team
and the agency as a whole have come!
As Jason mentioned in his previous Account Services post, thunder::tech’s goal is to continue to live out these four guiding principles:
- Create great work
- Provide a high level of customer service
- Lead and support innovation
- Be an educational resource for clients
So, what better way to recap the great year than to review how the
PR/Communications team achieved this in 2011? Here’s a quick look at
some of our favorites.
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TAGS:
public relations, pr, communications, 2011, 2011 recap, marketing, integrated marketing, social media, social media reporting, social media contests, media relations, media relations reports, trade shows, trade show marketing, social media strategy, sweepstakes, automotive, consumer brandsDid you catch our 2012 Marketing Trends event last month? If not, you can watch the hour-long presentation here or, if you’re short for time, get a quick overview of the four themes from the event in our latest episode of Good Morning Marketers. Each category encompasses many trends that marketers should be aware of as we head into the new year.
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TAGS:
thundertech, 2012, mobile, content strategy, real time, real-time, measurement, analytics, upcoming, future, event, presentation, Good Morning Marketers, marketing, trendsSo, we’ve learned in the past few months that when it rains, it pours regarding social media changes. Once one platform makes an
announcement, you can almost guarantee that at least four more updates
are coming around the corner. That being said, this social media update
was inspired by news released by Facebook, Twitter, Foursquare, YouTube
AND Google+ in the last week. We know it’s a lot to try and stay on top
of, so below is a Cliffs Notes version of the updates you should know
about.
Facebook
Facebook was in the news multiple times recently. Just doing a quick Web
search on Facebook news in the past two weeks will bring up more than
55,000 results. From its
purchase of Gowalla to
hiding important messages to the
security flaw fiasco,
the social networking giant has had its hands full. Somehow, in the
midst of all of this, they’ve also had time to roll out a few updates:
Subscribe button available for websites
- A Facebook subscribe button can now be installed to any website,
which is essentially a follow button. This way, a user can follow a
company or brand without necessarily “liking” the page first. Once
clicked, the updates will show up in that person’s news feed.
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TAGS:
thundertech, social media, Twitter, Facebook, foursquare, Google+, YouTube, updates, changes, new, update, change, updated, subcribe, insights, timeline, character limit, post, tweet, design, brand, page, profile, branded, marketing, analytics, admin
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