Author: Search

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Looking Ahead at SEO in 2012

posted by Search

While SEO is a world of learning from what’s been done in the past, it’s downright foolhardy not to think of the future. We must look ahead at what’s down the road, as well as what we’ve done. Since it’s that time of the year, let’s look at what we expect to be looming on the horizon in the world of SEO.

Search is about to get even more social

Social media is not a new development in search. Previously, you were encouraged to be a social butterfly fluttering from flower to flower. In 2012, you’re going to have to learn how to be a Social Sniper.
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2 Legit. 2 Legit to Search.

posted by Search

As the Web 2.0 Summit in San Francisco introduced one speaker, nobody quite knew what to make of it. On stage before them was 90s rapper/dancer/spokesperson MC Hammer announcing a new search engine. Is this for real? Are we dreaming? This can’t possibly be actually happening, could it? I mean, this is MC Hammer.

But this is no joke. This is actually happening. MC Hammer is releasing a search engine to compete with Google and Bing. While Google and Bing use various on-page factors such as keyword use and page titles with a mix of off-page factors including inbound links and social shares, new search engine WireDoo is going to operate in a slightly different fashion than we’re used to.
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Google+ is a sports car in a world of buggies

posted by Search

Every once in a great while, something comes along that fundamentally alters the way we use the Internet. In recent history, there has been an unseen hand driving us closer to the concept of social integration and collaboration. Gone are the days when you had to be face-to-face or phone-to-phone with someone you were working with. Facebook and Twitter went a long way to normalize all social websites so that they are simply part of everyday life. But Google+ takes things one step further. To even compare one to the other is akin to comparing the horse and buggy to a Nissan GTR.

We previously touched upon the finer points of Google+, more or less outlining the services it is offering. Now it’s time for a closer look at what you should be doing with them. You can also learn more about Google+ and its uses in our latest episode of Good Morning Marketers.

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Periodic Table of SEO

posted by Search

Search engine optimization (SEO) has always been a mysterious field full of wonder and awe that a relatively few seem to fully comprehend. Our friends over at Search Engine Land have been kind enough to develop a handy infographic to help us better understand what a search engine will look for when they rank sites.

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Google+ aims to change the way you search, part 2

posted by Search

Earlier, we gave an update on Google’s announcement of Google+, which includes more details about its features. In this installment, Josh Mathe talks about how Google is making an effort to measure how Google+ is being used.

 

Did Google give us a way to measure just how social it is?

Google didn’t just stop at creating a more shareable and interactive Web experience. They know that without being able to measure this, the value will not be understood. To help us measure value, they went ahead and added some new features to their offerings:

• Webmaster Tools - Google Webmaster Tools is now allowing us to track and monitor +1 usage. With it we can see how pages perform with the +1 and without the +1. Remember that just because somebody in some location may +1 a page does not mean it will rank higher. Only people you are connected to can affect your rankings. It also allows you to see +1 activity for your site ranging from how many new +1s you have, how many you have total and general audience information. To put it simply, it lets you see analytics on how people are using your pages.

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