Marketing
posted by Accounts
During a recent trip to Quicken Loans Arena, I quickly became aware that branding and advertising at arenas, ballparks and stadiums has become almost inescapable. Sponsored sections of the venue, ads on the scoreboard and giveaways sponsored by insurance companies have become the norm; but they have also begun to teeter on overwhelming. It wasn’t until I retreated to the men’s room, away from all of the ads, that I felt a sense of relief (literally). Restrooms have become a place of solace in a world filled with in-your-face media and constant pressure from advertisers. However, if Captive Media has its way, we may lose this once sacred place forever.
The Captive Media system involves a hi-definition screen, mounted at eye level above a urinal. When the urinal is not being used, the screen will show a mixture of content and advertisements. When the urinal is in use, the screen will switch into “gaming” mode, and said user is in for an interaction like none other:
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thundertech, marketing, branding, advertising, advertisements, streaming content, content, Captive Media, bathroom marketing, restroom marketing, media buying, media planning, urinalIt can be overwhelming to keep up with mobile trends when they are always changing, so we’ve done the work for you. Our Mobile Report Series is exactly what you need to stay on top of all the information. Start here with our first Mobile Report.
The latest addition to our Mobile Report Series, Mother’s Little Helper in the Digital Age, takes the topic of Mobile Moms and dissects what marketers must know about them to harness their $2.4 trillion collective buying power.
The 5 Things You Need to Know About Mobile Moms::
- 3 out of 4 Mobile Moms say that marketers don’t understand them.
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thundertech, mobile, mom, mother, mommy, marketing, digital, tools, research, report, mobile marketing, audience, sales, consumer, household, purchasing, buyer, power, smartphone, tablet, shoppingMembers of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member that got the chance to go to Austin to give us a quick take and grab some pics.
Check out all of our complete SXSW 2013 series with the links below::
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posted by Accounts
Members of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member that got the chance to go to Austin to give us a quick take and grab some pics.
Catch up if you missed our introductory post and Andrea’s, Justin’s or Melanie’s Quick Takes. Now here’s our fourth and final Quick Takes from our president, Jason Therrien.
Jason’s SXSW Quick Takes:
- General hunger for knowledge. SXSW is known for the parties, but the daytime events were almost all sold out. There were very few folks taking notes on paper. Mainly tablets, which were mostly iPads.
- In the convention center, a hologram helped direct you on the top sessions for the day, etc.
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thundertech, sxsw, austin, south by southwest, 2013, marketing, technology, mascots, gesture, mobile, trend spotting, QR codeMembers of the thunder::tech team attended the South by Southwest (SXSW) interactive conference in Austin, Texas last week! The five-day festival included panel discussions by some of tech’s best minds, incredible networking, big-brand parties, music and general shenanigans. We had to find a way to bring our experiences back with us, so we challenged each team member who got the chance to go to Austin to give us a quick take and grab some pics.
Catch up if you missed our introductory post and Andrea's or Justin's Quick Takes. Now here's Quick Take #3 from our from our communications team manager, Melanie Eyerman. Yes, she did write the introduction denouncing the cat that shall remained unnamed, but below are more takeaways from the experience.
Melanie’s SXSW Quick Takes:
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Common theme at SXSW – brands MUST create a valuable experience for the consumer. What do THEY want or need? Not enough brands ask that question and execute well.
- Oreo, that real-time marketing powerhouse? This is what they brought to the main convention center:
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thundertech, sxsw, austin, south by southwest, 2013, marketing, technology, oreo, photo booth, crocs, wwe, social media, mobile, square, touchtunes
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