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posted by Public Relations
If you’re on our social media e-news list, you received an email last Thursday telling you that Facebook is up to it again…they’re changing everything. But this time it’s actually good for marketers.
If you didn’t get the email, here’s what you need to know about the update::
First, the nicest thing Facebook gave users in the redesign was a uniformed look across all platforms. It may not seem like a big deal, but when I stare at my phone for more than 30 seconds trying to remember where that stinking “Most Recent” option is, it’s infuriating. I close Facebook. I have an issue with patience. But anywho…when people aren’t using Facebook because it’s frustrating, it’s a problem for marketers who want to reach their audiences. So that problem is fixed.
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thundertech, social media, marketing, Facebook, news feed, newsfeed, marketers, brand, company, page, redesign, photo, update, new, change, featureAlmost every major social media platform has announced a new change or made an update during the past few weeks. We've highlighted the ones that we think you and your brand should be aware of below.
Facebook Enforces 20 Percent Text Rule for Cover and Promotional Photos
Facebook rules and regulations never seemed to be implemented, so are they really that important to follow? Now, more than ever, they are important. As of Jan. 15, 2013, Facebook started cracking down on at least one of its policies, the 20 percent text rule.
This policy states that the amount of text allowed on cover photos, ads and promoted images cannot contain more than 20 percent text. Text, you say? What does that include? Facebook says that text within images, including logos, are targeted in this policy. Take a look at what 20 percent of a Facebook cover photo looks like below. That’s not a lot of space, right?
Image courtesy of ShortStack.
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thundertech, social media, marketing, update, new, change, feature, Vine, Twitter, foursquare, business, brand, company, instagram, feed, user, admin, Facebook, rule, 20 percent, text, cover photoOld habits die hard. Not only did I inherit my positive personality and sense of humor from my parents, but the types of household cleaners and food products I purchase are the very same ones I saw them unload from grocery bags growing up as a kid. Brand inheritance is the idea that consumers purchase and use brands they have seen their friends and family use. And it goes even further than just seeing the product in someone’s home; social media allows us to let everyone know exactly what products and stores we endorse.
From a business owner’s standpoint, brand inheritance is something one must keep in mind when defining their marketing efforts. In a marketplace where there are thousands of products already on the shelves, it’s imperative that as a business owner, you determine a way to differentiate yourself from the competition.
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thundertech, brand inheritence, marketing, brand, branding, competitor, competiton, stand out, longstanding, competitive, businessRegular readers will know that we love trends. As part of our commitment to education for our clients and our team, a couple of us recently attended Trend Watching's seminar in Chicago. In the course of five hours, we covered nearly 40 emerging marketing trends. Kick back and relax as we share with you our favorites.
Status Stories
As consumers continue to develop their personal social brands, they are constantly looking for new stories to share with their followers. In a world of tweets and status updates, we are constantly looking for new experiences that we can share with our friends. We as marketers can help facilitate this need by creating meaningful, shareable experiences. Babylonstoren, a luxury hotel in South Africa, provides its visitors with the opportunity to spend an afternoon on their farm, where they work with the local farmers to pick the produce that will be served that evening in the hotel's dining room. Experiences like this allow visitors to boast about their unique opportunity to their friends.
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posted by Public Relations
The University of Toledo invited thunder::tech’s president, Jason Therrien, to speak at its fourth-annual Internet Marketing Conference on Tuesday, Oct. 2.
Therrien discussed the rise of mobile usage, different areas of focus for mobile marketing and why a brand’s mobile strategy is so much more than just having an app. View his slide presentation below to learn applicable tips and considerations for your organization.
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thundertech, mobile, marketing, jason therrien, presentation, strategy, app, business, brand, university of toledo, internet marketing conference
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