public relations

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Apple gets back to fundamentals with PR efforts

posted by Public Relations

An interesting thing happened at Apple in late January: The company issued a press release to announce the availability of iOS 6.1. The software update itself wasn’t exactly a big deal – it brought LTE capabilities to more wireless networks, and allowed users to purchase movie tickets through Siri and download individual songs from iCloud.

But it was particularly because iOS 6.1 wasn’t a big deal that the press release to announce it was.

As Matthew Schwartz wrote on the PR News Blog, Apple has been “notorious for treating PR as a marginal asset, at best.” Schwartz went on to explain that Apple hasn’t felt the need to make announcements for news of this nature in the past.
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Our Rapid Reaction to Burger King's Social Media Account Getting Flame-Broiled

posted by Public Relations

The recent Burger King Twitter account hack sparked an introspective conversation amongst the Communications team. The biggest lesson from this? You have to be ready for anything in social media.


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Every second counts: The PR industry’s fight for attention in a multitasking world

posted by Public Relations

OK, survey time.

How many tabs do you have open in your Internet browser right now? How many screens are on your desktop? For that matter, are you even reading this at your desk, or are you skimming along with your iPad as you kick back on the couch with the Indians game going in the background?

It’s a mad, mad multitasking world out there, folks. In fact, I –

Hang on just a second. A coworker just emailed me to check the status of a press release. And two Google Alerts popped up letting me know a client had a pair of media hits. And now, according to my instant message feed, somebody from the fifth floor brought doughnuts to the office today!

OK, sorry about that. Now where was I?

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Battling a case of expophobia? This post can help.

posted by Accounts

Trade shows are an exciting, energetic place to show off your brand and message to clients, investors and other organizations related to and interested in your industry. While this is an excellent form of communication, it can be overwhelming; especially when you open the 100-page exhibitor’s manual. Urban Dictionary defines this as:

Expophobia ex-po-pho-bi-a [ek-spoh-foh-bee-uh] noun
The feeling of dread and despondence that strikes marketers before yet another trade show.

Avoid this feeling of expophobia and stay excited! The key is to think ahead, stay organized, stick to deadlines and for heaven’s sake don’t try to do it all on your own. Below are a few tips that any marketer should consider when planning to attend a trade show.


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How I Spent My Spring with Cirque du Soleil

posted by Public Relations

Recently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked with generating media awareness in the Cleveland market.


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