public relations
posted by Public Relations
Recently, thunder::tech had the incredible opportunity to launch a media relations campaign for Cirque du Soleil's signature show Dralion. During it's run at the Cleveland State University Wolstein Center, we were tasked
with generating media awareness in the Cleveland market.
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TAGS:
thundertech, public relations, pr, thunder tech, media relations, Media, dralion, cirque, national, campaign, Cleveland, entertainment, best practice, lessons, tipsFor the past few years, many industry folk have questioned and disputed
the effectiveness of the news release and championed for its demise. The
most recent is eReleases Founder Mike Kennedy who wrote an article
called Why Are Most Press Releases So Awful?
As a public relations professional who works frequently with all kinds of media outlets, I have to disagree.
Although many news releases do leave much to be desired, that doesn’t warrant its removal from the media relations practice.
A few complaints against news releases in the recent article included:
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posted by Public Relations
Facebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look
unveils a lot of implications this will have on your Facebook marketing
strategy. Below are some items you need to consider for your company
page before Facebook automatically pushes the new Timeline live for
everyone on March 30, 2012. It’s A LOT of information, so bear with us,
scroll the subheads. (We now know why Facebook’s presentation was five
hours long.)
NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook
has already posted guidelines for designing a cover photo for your
brand page. The cover photo is a large image that will span across the
top of your brand page. As a marketer, your first thought is probably,
“What a great space to promote specials, discounts, new products and
offers!” Not so fast my friend…Facebook will not allow this. The below
is an excerpt straight from Facebook:
Click here for more details on choosing a Facebook cover photo.
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TAGS:
thundertech, social media, brands, Facebook, timeline, brand, marketing, marketer, page, company, cover photo, fmc, tabs, mobile, message, ads, checklist, pr, public relationsChances are, you’ve at least heard the name Pinterest in the last couple
of weeks, but you may not know what it is or why so many people have
been talking about it recently. This post is an elementary guide to what
the craze is about and whether or not you should consider creating an
account for your brand.
What is Pinterest?
This is the definition of the social networking platform according to the Pinterest website:
Pinterest
lets you organize and share all the beautiful things you find on the
web. People use pinboards to plan their weddings, decorate their homes,
and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing
pinboards is a fun way to discover new things and get inspiration from
people who share your interests. To get started, request an invite.
Okay, but what is a pinboard and why should I care? Great questions.
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TAGS:
thundertech, social media, pinterest, what is pinterest, description, brand, company, business, marketing, public relations, pr, pinboardIf we learned anything about social media in 2011, it’s that it is
almost impossible to predict, but we figured we would try to anyway,
just for fun. Check out what we think will happen with social media
marketing in 2012:
Your friends will have more influence than ever
(Yes,
we started off with an easy one.) We’ve already seen Facebook place a
large amount of weight on the “share” button as it now appears on every
wall post, and new analytics keep track of how many people share your
brand with their friends.
In addition to that, the recent introduction of Google’s social search
shows your friends’ likes, dislikes and overall commentary on almost
anything you search. We saw this rise toward the end of last year and
then receive a power boost at the start of 2012. This will only continue
as marketers have determined that you are more likely to make a
purchase based on a friend’s recommendation.
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TAGS:
thundertech, pr, public relations, social media, 2012, trends, predictions, social search, customer service, ROI, social TV, getglue, influence, online
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