posted by Public Relations
Pinterest Experiments with Promoted Pins
Promoted posts (or rather, pins) are coming to Pinterest soon. While this booming social network has already introduced “rich pins
” and started to offer personalized recommendations to users, promoted pins will be reserved for select business accounts and appear only in search and category results initially, not user streams. We know what you’re thinking… “Seriously? Just let me pin in peace without annoying neon-colored banner ads getting in the way!”
Good news is Pinterest says they are determined to make promoted pins blend in, while at the same time making it noticeable and clear that these pins are in fact paid advertisements. Promoted pins will also stay relevant to users’ interests to keep them pinning happily. For now this is just an experiment, so we’ll see what happens next. Be sure to check back for more updates.
Continue reading for more social media news.
posted by Accounts
TAGS: social media, September 2013, social media news, pinterest, international marketing, marketing, thundertech, Twitter IPO, foursquare, instagram, mug shots, QQ, WeChat, orkut, promoted pins, marketing agency, integrated marketing
thunder::tech was recently placed on Inc. Magazine’s Inc. 5000 list. This is a list of the fastest growing companies in the country based on three year revenues. Our marketing agency made the list this year and we were in the top 100 in the state of Ohio & top 30 in the Cleveland Metro Area (where we’re headquartered).
posted by Accounts
Here’s the thing: I’m very happy, but not elated to have made the list. We feel like we’re just getting the ball rolling.
Our integrated marketing agency model has been deliberately planned and built over the past decade. We’ve executed and supported this model, day in and day out as a team, always doing the right thing for our clients and starting all over the next day. That type of consistency is tough in any business, but when you string years of that together, it all looks easy.
We’ve noticed a trend in the past few years that has been interesting to watch from the agency perspective. An Ad Age article
summed up the education challenges for marketers with results from a
recent Chief Marketing Officer (CMO) report conducted by IBM that
surveyed more than 1,700 CMOs. The biggest takeaway was that 78 percent
expect more complexity in the next five years, but only 48 percent are
prepared to deal with it.
Also of note was how personally
underprepared CMOs are, based on the survey numbers. For instance, while
82 percent said they plan to increase their company's use of social
media, only 25 percent said they needed social media expertise. We don’t
believe our clients have to be social media experts to understand the
channels, but if they’re not actively participating with it, then we’re a
long way from getting them started.
posted by Accounts
TAGS: thundertech, marketing, cmos, cmo, chief marketing officer, marketing executives, education, continuing education, emerging technologies, marketing agency, IBM survey, CMO report, marketers
Billions of dollars each year are invested into marketing. Agencies are
hired to help companies develop strategic campaigns to address their marketing needs.
For the relationship to form as a unit, the client needs to know that
the agency is their partner to help them drive sales, provide
recommendations, promote the organization and inform them of the latest
trends that will help the client be ahead of the curve.
As we have all learned at some point in our careers, building
relationships will always help in the long run. Below are some key tips
for maintaining a healthy relationship between a client and an agency.
Teach each other at the beginning of the process - After
the selection process and the agency is hired, provide information about
the culture of the company, demographic of the target audience, goals
for the year and/or the specific project.
Keep lines of communication open - Throughout the year
when projects do occur, vacations are scheduled, family emergencies
happen, other projects become a priority, etc. Without communication on
the client side, the agency is unable to complete the project and move
forward. Keep your agency updated when conflicts arise. They will then
be able to change the project calendar and come up with a solution.