posted by Public Relations
Social media changes every day and it’s hard to keep up with the latest news and trends.
We know it’s hard.
We’re here to help. We organized all the social media news you need to know from the month below. Now go catch up!
Who’s Pinning What?:: Pinterest Introduces Web Analytics
All you Pinterest addicts, businesses and marketers, rejoice! Pinterest has (finally!) introduced Web analytics
. Pinterest analytics have been launched in accordance with the new look of the website. The Web analytics feature allows brands (well, actually anyone) with a verified website to see the stats.
Overview of Analytics Features:
- Track pinning activity::
See how many people are pinning, repinning, viewing and clicking on your content. Select a custom timeframe to track changes over a period of time.
- Find out what pinners find interesting::
Discover which pins get the most repin action, who is pinning them and what other content these same pinners are pinning.Read More...
posted by Search
TAGS: thundertech, social media, social, news, update, analytics, report, reporting, stats, pinterest, marketing, brands, FTC, Twitter, ad, Google+, Google Plus
There was an interesting article on ReadWriteWeb recently that talked about the hijacking of a Mountain Dew flavor naming campaign.
For those who may not have heard of this, please allow me to summarize. In the world of the Internet, there is one website where the faint-of-heart dare not tread. Where those easily offended will run screaming in horror. It’s a group of intelligent people with a rather distorted sense of humor. They are the group who got a man fired from a Cleveland-area Burger King because he posted a picture of himself standing in a bin of lettuce. It’s a group where most of the humor you find online originates and then distills down. This site is called 4Chan and should not be taken lightly. While some of us here are fans of it, we will typically advise that the rest of the company just walk away slowly.Read More...
posted by Public Relations
TAGS: thundertech, search, SEO, marketing, campaign, social, 4chan, mountain dew, optimization, planning, plan, social media, strategy
Not too long ago, we outlined some social media trends for 2012 on our blog. One of our predictions included a call for social customer service to improve, and what we’ve seen lately has been less than impressive.
Palm Springs: Visitors bureaus should be cashing in.
I recently tagged along with my husband to Palm Springs, Calif. He had a conference to attend. Me, well, I didn’t have to do much of anything but lie by the pool (I know, I can feel your jealousy from here). Vacation or no vacation, if you truly have a passion for social media, you’re always experimenting and testing.
We arrived on Super Bowl Sunday and because we are not very familiar with the area or its local sports bars, I decided to tweet to the visitors bureau to see if they could provide any recommendations.
posted by Search
TAGS: thundertech, monitoring, brands, marketing, social, Twitter, monitor, tool, Palm Springs, interaction, customer service, ROI, online, conversation, social media
In the past year, we’ve seen an interesting progression in the world of search. With the onset of the numerous Panda updates, we saw Google begin to take large bounding strides toward offering something more valuable, more useful for the user.
First they began to weed out content that was aggregated or unoriginal.
After that, Google began going after sites that used link-building
schemes to generate traffic. Once that was done, they began to look more
at how a site was actually designed. Was it beneficial to the overall
user experience? Were there too many ads? Was it truly a site worth
going to? Then Google rolled out their “freshness index,” which showed
that they began to understand which queries needed timely information to
be relevant and which ones just needed to be good, solid results.
posted by Accounts
TAGS: thundertech, search, SEO, engine, optimization, Google, social, Media, marketing, search plus your world, Google+, word of mouth
The Consumer Electronics Show (CES) has been an industry stop for those
in the consumer electronics industry for decades. If you've followed
tech publications for the past several years, you've seen that this show
has morphed into a much more important presence for all things tech,
and then of course for all things marketers must be using to reach their
I decided to make the pilgrimage to Las Vegas in January to see it firsthand.
TAGS: thundertech, marketing, CES, 2012, las vegas, consumer, electronics, show, trade, mobile, social, Media, marketers, 3-D, technology, innovation, apps