marketer

Facebook Timeline a Game Changer for Brands

Facebook has again rocked our marketing brains. Today, Facebook didn’t just simply announce a new Timeline company page profile; a deeper look unveils a lot of implications this will have on your Facebook marketing strategy. Below are some items you need to consider for your company page before Facebook automatically pushes the new Timeline live for everyone on March 30, 2012. It’s A LOT of information, so bear with us, scroll the subheads. (We now know why Facebook’s presentation was five hours long.)

NO ADVERTISING ALLOWED IN YOUR TIMELINE COVER PHOTO
Facebook has already posted guidelines for designing a cover photo for your brand page. The cover photo is a large image that will span across the top of your brand page. As a marketer, your first thought is probably, “What a great space to promote specials, discounts, new products and offers!” Not so fast my friend…Facebook will not allow this. The below is an excerpt straight from Facebook:

Click here for more details on choosing a Facebook cover photo.
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Apple attempts to change education, one “i” at a time

On Thursday, Jan. 19, techies, fan boys and the like gathered at the Guggenheim Museum in New York for an education event hosted by Apple. There, Phillip Schiller, Apple’s vice president of worldwide marketing, unveiled some great new innovations for the education community. A new version of their e-reader app, updates to their university Web portal and an e-book creation tool.

Let’s start with that last one… iBooks Author. It is a new desktop app available only on Mac OSX Lion. It allows anyone to create an e-book. Anyone. For free. Users can then publish their book to the iBookstore or iTunes U (more on those in a minute). But the really great thing here isn’t that anyone can create and publish a book. The exciting part about this is that Apple is pioneering a relatively new format. It isn’t just a book. It’s more than words on a page. Apple gives users access to a wealth of multi-touch widgets. Interactivity. Additionally, users can add videos, keynote presentations and interactive 3-D objects.
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